The era of the activist consumer has long since arrived and the signals from this growing audience are everywhere.
Sann & Jean Francois of USN shared insights on what brand marketing to this future generation looks like, the impact and outcome, defining the role communication has to play and how to avoid the trappings of greenwashing?
Find out more here!
September 3, 2020 Alongside, Andrea Basilova, and Bernardo Korenberg, Sann shared her insights into how we create a resilient and circular environment to tackle today’s challenges. Find out more here!
August 7, 2020 Sann and Jean-Francois Thery shared guidelines on how companies can practice sustainability framing to resonate with Generation Green. Find out more here!
July 21, 2020 Sann and fellow researchers and professors published a manuscript: “Circular Cities: the case of Singapore”, examining Singapore’s current efforts and offers recommendations in the de