So Now was founded by Sann Carrière in the Netherlands in 2009, with a clear mission to help public and private organizations adopt a sustainable economic model.

 

Sann has been developing her views and tools on the circular economy ever since. She believes in developing scalable business ecosystems, embedded in local culture through interdependent partnerships. 

​

So Now is a remote organization, that has a focus on establishing self-sustaining, yet interconnected business ecosystems. 

​

To further service the increasing demand for circularity and a responsible way of producing and consuming in Asian markets, Sann opened So Now's Singapore office in 2017.

​