During the financial crisis in 2008, So Now co-founded Investerenisbeter.nl, an investment company in the Netherlands. At a time where interest rates were low and certain investments were only accessible to major investment funds, Investerenisbeter.nl provided consumers with alternatives to their savings account.
Within a year and a half, the company attracted over 25 independent advisors who spiked the interest of their network of consumers. A total of 8 million euros in investments were gathered, focusing on sustainable finance or socially responsible funds in order to add value beyond a merely financial prospect.
So Now was responsible for Marketing Communications and Stakeholder Management.