






The circular economy provides a sustainable alternative to the traditional economic model.
In Southeast Asia alone, developing the circular economy could provide up to $1 trillion in economic opportunities by 2030.
By adopting a regenerative model, operations have a competitive advantage and turn costs into profits while meeting consumer demand and ensuring the longevity of our planet.
So Now Asia will help you achieve your goals by implementing the following Strategies for Circularity:


THE BUSINESS MODEL
DESIGN
RETHINK
OUT WASTE POLLUTION
CREATE

VALUE-ORIENTED
RELATIONSHIPS

INCORPORATE
DIGITAL TECHNOLOGY
So Now was founded in the Netherlands in 2009, with a clear mission to help public and private organisations adopt a sustainable economic model.



So Now works on a project basis and with local experts, including experts, facilitators, researchers, creatives, and so on.
To service our global client base, we work online and offline through strategic partnerships with local players.
With our digital tool kit, we are able to execute a project in any location or timezone. We source the right resources to further your circular journey.
In order to service the increasing demand for 'circularity' and a responsible way of producing and consuming in Asian markets, So Now opened its Singapore office in 2017.
So Now continues to create partnerships worldwide to work towards sustainable recovery and circular solutions for all.
PROJECT-BASIS
WORLDWIDE
ANY TIME, ANYWHERE
SANN CARRIÈRE
Founder and CEO
So Now founder and CEO, Sann Carrière, has been developing her views and tools on the new economy for over a decade now.
Her expertise and experience has led her to hold positions in Springer Nature, Holland Circular Hotspot, ReCirc, and ECOR, as well as being awarded a position in The Next Women Top 100 in 2015 and 2016.

CHRISTIAN LUKEY
Director of Operations
Christian Lukey currently serves as Director of Operations at So Now, applying his hotel and business expertise in the circular realm.
Since August 2014, Christian heads the Amadeus hotel structure for the Asia Pacific region, while also helping So Now grow and continue to find circular solutions.