PROJECTS: VIDARE CLEAN WATER
WHAT IS ECOR?
WHAT IS VIDARE CLEAN WATER?
Vidare is a company that remediates both our need for safe drinking water and our need for sustainable development. In Hyderabad, India and in close collaboration with the local elders and decision-makers, Vidare commissioned the build of a water factory.
SO NOW & VIDARE CLEAN WATER
So Now’s responsibility was to craft a narrative for the production of bottled water. Together with a local university, we developed an inclusive marketing & implementation strategy for Vidare.
It involved reversed logistics of plastic bottles, local stakeholder involvement and a ‘Bottom of the Pyramid’-earning model.