our work with ecor

So Now Asia is collaborating with ECOR to implement Circular Economy models in the ASEAN region.

What is ecor?

​ECOR is a lightweight, high performance, clean, VOC-free, green panel that is 100% recycled and recyclable.

With ECOR, Noble Environmental Technologies provides a scalable technology that turns residue streams from, for instance, agricultural processes, paper production, cardboard, synthetic or textile fiber into high-value ECOR panels and products for a multitude of applications, such as furniture panels, advanced green building materials and displays. ECOR enhances its partners Circular Economy ambitions.

ECOR is made in ECOR Living Factories on a multitude of locations around the globe.

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By leveraging its domain expertise in Circular Economy business models and strategy, So Now Asia is working on strategic growth planning to prepare for this game-changing project.

Being a consultancy with a strong focus on quality storytelling, So Now Asia is also crafting a common narrative and marketing strategy for ECOR’s global brand that cuts across multiple continents and cultures.

The partnership between So Now Asia and ECOR is soon to bear fruit: The first factory in Singapore is slated to be built in Summer of 2019.


latest update

CIRcular furniture IN JAPAN

july 2019/tokyo

So Now Asia’s collaboration with ECOR has successfully taken a new step to fulfil our ambitions to create a Circular Economy in Japan.

During the past months, ECOR has formed a partnership with Saga City and Morodomi Furniture Promotion Association in hopes of co-creating circular furniture based on unused fiber-rich residue streams.

By converging Saga City’s goals of creating a bio-based economy built on circulating resources, Morodomi Furniture Promotion Associations’s premium furniture craftsmanship and ECOR’s technological advances to turn fiber waste into panels, the partners have collaboratively created a set of prototyped furniture that aims to drive a new production line towards Circular Economy.

On the occasion of the G20 meetings in Japan and in anticipation of the Tokyo 2020 Olympics and the 2025 World Expo in Osaka, this first set of prototyped furniture was presented during the signing ceremony of the Memorandum of Understanding between the parties, held at the Netherlands Ambassador’s residences in Tokyo on June 14th 2019. It included:

  • Japanese patented cypress veneer by Nakamura

  • Chair design by Hirata

  • Table design by Legnatec

  • Panels based on residue stream by ECOR Technology.

During the signing ceremony, as witnessed by The Netherlands Minister for Environment Mrs. Stientje van Veldhoven, the partners signed to pursue:

  • The creation of a Panel corresponding to the Circular Economy, using unused resources from Saga.

  • Development of Furniture and Interior material for Temporary Facilities for the Tokyo Olympics 2020 using the Panel and corresponding to the Circular Economy

  • The establishment of a pilot plant to produce Panel corresponding to the Circular Economy in Saga.

Earlier that week, on June 10th, the Mayor of Saga City, Mr. Hideshima, had presented the furniture to The Netherlands Minister for Foreign Trade and Development Collaboration Mrs. Kaag. The adjoining networking reception was honored by a surprise visit by Minister Katayama of the Japanese Minister of State for Regional Revitalization, Regulatory Reform and Gender Equality.

Strengthened by this governmental support and encouragement, So Now Asia will further strive to work with ECOR and its partners to showcase Circular Economy in Japan. The next step is to find commercial collaboration with Japanese partners.

In support of this endeavor, ECOR received DHI subsidies by RVO, The Netherlands Enterprise Agency. DHI is a subsidy scheme for demonstration projects, feasibility studies or investment preparation projects.

So Now Asia and ECOR are very grateful for the support they have been given in Japan. In light of this recent success, So Now Asia is determined to pursue its strategic growth planning with ECOR and is hoping to expand the global brand’s project to more nations worldwide.

The newspaper in Saga also reported on the event:


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Singapore 068637


Willibrorduslaan 73 5581 GB Waalre 

The Netherlands

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