Tropical Leaves

PROJECTS: AQUA ASSISTANCE

WHAT IS ECOR?

Ocean
Herb Plants

SO NOW & AQUA ASSISTANCE

So Now implemented an innovative Circular Economy business model for Aqua Assistance. Rather than product-based sales (i.e. selling temperature sensors, valves and advice work), Aqua Assistance shifted towards a the ‘Product as a Service’ model, offering water quality as a service. 

 

So Now’s contribution included developing the new contracting system, training the team, informing & convincing the clients of the benefits and implications of the new way of working and.

 

In order to do so, we carried out an in-depth analysis of the traditional contracting system and business model, calculated the economic benefits of the circular model, compliant with local regulation.

 

We were also in charge of developing a strategic marketing plan, highlighted by storytelling in line with the social and ecological values of the organization.